"If you come to me with a logo that's freaking stupid, you know, I'm like, hey, Dave, that logo that you put together, he's like, okay, how do you like it?" "I actually grew my leadership capital in that moment. And now when we look up in six months and your logo that you picked isn't really getting the traction we wanted to, I get even more because I say, okay, well, you know,. The way to view the world is that 99% of things don't matter. And then then they're in the future."