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Optimizing Customer Experience and Tech Stack for Shopify Growth
The chapter delves into the significance of customer user experience (UX) in driving growth on Shopify, underscoring the need for personalized website experiences and leveraging tools like Klaviyo for AI-based personalization. It also emphasizes the importance of selecting the right technology stack, managing apps effectively, optimizing performance, and engaging in constant app testing and elimination. Additionally, it discusses the importance of keeping customers informed throughout the order fulfillment process and managing logistics effectively for peak periods like Black Friday.