The Value Chain Disruption Report

Jelter is a company that makes collagen from animal carcass. The first thing they were asked was, where can you make it look human and not smell fishy? And the CEO of Jelter said: I could make it make a human collagen to start with. This kind of precision is really where you can create the value in synthetic biology. It's going to be really important that everybody gets problem oriented and not solution oriented.

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