What Will Bring Gen Z to Theaters?
The Town with Matthew Belloni
00:00
How to Build Experience in Movies
If you can convince them to do that, then you've locked them in and the marginal costs are going to a film. Like movie pass, AMC Stubbs though. That's what you're talking about. Is there any data on whether Gen Z would go to movies more or less if they were allowed to text and send stuff to their friends and even chat during the movie? It's really interesting. I'm going to give you a straw poll of one my 16 year old daughter stabs anyone in the throat when they turn their phone on. So I've raised her well.
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