How Much Time Do You Really Need to Produce Content?

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We have set expectations with our teams that we cannot produce content, especially anything that includes repurposed skated assets in under six weeks. We typically need eight weeks and we, as of today, have our content planned out through the end of January right now. I like to do partner work both before and after a piece goes live, trying to create campaigns in a box. For large organizations, not only do you need to send things through design and they need at least two weeks, keep in mind they have their own capacity and bandwidth issues.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

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Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps:

00:00 Intro

00:57 Vogue Ambition

03:36 All The Latest Cat News

07:53 The Goal Is 100%

10:47 The Importance of Building In Time