2min chapter

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037 - Joe Natoli on OOUX (a sneak peak into our new course!)

The Object-Oriented UX Podcast

CHAPTER

The Importance of Concerned UX

OUX helps shove as much of it in as possible. It's making the fuzzy stuff within UX that is often hard to sell, make it more concrete. What object you're in UX is all about is concretizing the abstract. This is in a macro sense helping you say, Okay, here is some of this like stuff that like, I mean, we need to understand our user and just saying, Oh, I need to understand.

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