The Importance of Visual Design in Product Design

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Alexa: For me, the takeaway from what you just shared is we should really strive to make a usable product. That should be like the core of what we're doing. But we should not settle when it comes to designing the thing to putting a UI in place, a visual system. And that brings branding into it. We should try to achieve both at Burner.

Alexa Roman motivates us to prove the value of design and contribute to it every single day. She encourages us to always be learning new things since designers work across many different fields. She inspires us to get more excited about analytics and measuring our designs. She also challenges us to think about what we want on our tombstones...while we’re still this side up.

Secret Identity (7:49)
Origin Story (12:42)
What Will Your Tombstone Say? (19:25)
Biggest Failure (21:50)
Design Superpower (29:40)
How Important is Aesthetics? (35:52)
Awkward Testing Story (48:49)
Design Kryptonite (55:23)
UX Superhero Name (63:59)
Designing with Data (64:30)
Habit of Success (70:09)
Invincible Resource (71:39)
Recommended Book (73:28)
Best Advice (74:48)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/045

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