The Rise and Fall of Nissan?! The Future of Batteries & the UK's Path Forward – with Dr. Andy Palmer
The Fully Charged Podcast
Electric Vehicle Evolution: Challenges and Insights
This chapter explores the disconnection between long automotive product life cycles and short political cycles, focusing on the impact of centralized decision-making in China on the electric vehicle sector. It recounts the historical context of the Nissan Leaf's launch and the internal challenges faced at Nissan in balancing innovation with profitability. The discussion emphasizes the need for a stable industrial strategy and reflects on past missteps that could have altered the trajectory of electric vehicle innovation.
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