S05.EP19 - Rethinking Brand Purpose with Nick Asbury
JUST Branding
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Exploring Brand Purpose Through Patagonia's Unique Approach
This chapter explores Wix Studio as a tool for effortless web design, before diving into a discussion on brand purpose using Patagonia as a key example. It highlights the conflict between environmental ethics and business profitability, analyzing an unconventional ad campaign that urged consumers to refrain from purchases, ultimately leading to a surprising increase in sales.
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