021 | Co-Creating Vs Dictating in a Bar | Why you shouldn't worry about conquering a bar and instead fit in | Part 2/2 of the Interview with Alex Frezza, from L'Antiquario (Napoli, Italy).
MAFFEO DRINKS
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Intro
This chapter delves into the creative process of designing a cocktail menu, highlighting the interplay between management directives and team creativity. It discusses the importance of experimentation, ingredient selection, and the gradual integration of new brands to ensure a well-rounded bar offering.
Transcript
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