Practical Advice for Growing Games in Diverse Markets with Nancy Huang (Head of UA @ East Side Games) and Ludovic Thevelin (Growth Consultant @ Google)
Deconstructor of Fun
00:00
The Biggest Blocker for Localization
By nature games are global, it's much easier than web or any other platform to just suddenly go global. A lot of tiny text on small buttons is going to be a problem for localizing your game. If you think about internationalization standards, I think Germany especially produces some issues there because the words tend to be much longer. It's to really consider beyond just translation localizing and culturalizing, making sure that the text makes sense in a certain context as well. These are challenges that make interface design a lot more difficult and time consuming but can help make your game available to a broader audience.
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