3min chapter

Protect the Hustle | A SaaS Podcast cover image

Revisiting: Xero's Anna Curzon on cultivating meaningful relationships

Protect the Hustle | A SaaS Podcast

CHAPTER

Zero - The First Single-Leader Cloud Accounting Platform?

How much of a presence do you try to maintain locally? You know, obviously, you know, cloud is global. But how do you maintain that local feel? Is it just kind of the things you were talking about, a brand, et cetera? Or are you guys doing specific marketing sales in those particular regions? Yeah. It's very much about reaching out to those partners in the community and saying, hey, we're running a breakfast or we're having an event come along,. meet other accountants or bookkeepers in your region. And let's have a chat about what's going on and how it can help you.

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