When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.
Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
01:03 - Intro
05:37 - Nik's experience with direct mail
08:07 - PostPilot performance analysis
02:36 - Costco and Kimberly-Clark just in time operations
05:32 - Native's just time inventory
07:50 - Costco
10:38 - Reselling on Amazon
14:22 - BulbHead
26:05 - Flextape
26:54 - ChatGPT
28:57 - Outro
