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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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How to Be a Great Entrepreneur

The shoe business is done a great job of building brands, right? Yeah, for sure. It's an emotional decision. And one that says a lot about who you are, what you're wearing. Hey, you've done a lot of angel investing. What's the most interesting company or founder you've invested in? Man, I love one of my close friends, one of the first businesses I did is a lingerie and ready to wear business called Flour de Mall.

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