Balancing Faster Loops and Long-Tail Loops in Marketing

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This chapter explores the balance between faster loops and long-tail loops in marketing, using SEO and paid methods as examples. It emphasizes the importance of measuring return on investment accurately and continuously producing new content to drive growth.

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy.

Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop?

Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints.

00:00:05 - Exploring Growth Loops and Levers

00:00:43 - From Finance to Marketing: Finding the Story in Numbers

00:02:15 - The Power of Compounding Growth Loops

00:04:12 - The Power of an SEO Loop

00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy

00:16:15 - Taking a Holistic Approach to Marketing

00:21:46 - Prioritizing Growth Constraints: A Strategic Approach

00:26:32 - Data-Driven Decision-Making for Success

00:32:23 - Balancing Speed and Long-Term SEO Success

00:37:35 - Aligning Teams for Maximum Growth

00:40:20 - Connect with Daniel and Reforge on LinkedIn

Follow Eva:

LinkedIn: https://www.linkedin.com/in/evathouvenot/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-mu...

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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