Designing Virality: Hooks, Anchors, and Comment Strategy

Adley Kinsman is one of the most influential creators on the planet, generating over 1.3 billion views every month and proving that virality isn’t luck—it’s a formula. After going bankrupt and starting from scratch, she built an eight-figure media company and became the architect behind some of the internet’s most viral videos. In this episode, Adley reveals how she engineered her success, turned attention into millions, and built a system that any creator can use to win online.

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