Some brands get like, influences and stuff like that to li start driving people to their web side. And now that webside becomes more authoritative because people are visiting in a bunch. But i don't know any business that's stayed alive based on traffic to their websi it has to still be equality referls and end up being conversions to sustain a business. Itont make so sense.
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.