The Trust Imperative: Defining and Building Trust in Pharma
Pharmaceutical Executive
00:00
How to Measure Trust in Pharma Companies
The way we break down the concept of trust and how to make that operational is to focus on four dimensions. It's governance, culture, leadership and structure - they are all for, I would say equally important. Trust is most often a result of a culture of transparency and inclusiveness and fairness. And it really does start from the top down with those leaders. We believe that our final companies can effectively demonstrate a strong commitment to trust building both with our internal team and with the general public.
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