3min chapter

Marketing Against The Grain cover image

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Marketing Against The Grain

CHAPTER

The Underwhelming Growth of the CDP Market

Segment failed to capture that market share, absolutely, especially for B2B. But do you think that CDPs in general have been underwhelming in that period of time? Like we would have hoped, yeah. They are mostly, I'd say, a wizzy week towards SQL and grand jobs. To speak in more English, it's like you can create audiences and automate competitive traits on your audience. That's about it. There's not a whole lot of automation happening. And it hasn't really changed how we work.

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