Meta & Snap's New AR Glasses, Perplexity's Ads, Google's Work Ethic
Big Technology Podcast
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Navigating the AR Landscape
This chapter discusses the growing acceptance and development of augmented reality glasses from companies like Meta and Snap, focusing on design partnerships and consumer perceptions. It also highlights the competitive challenges both companies face, particularly Snap's efforts to innovate against Meta's expanding AR capabilities. Additionally, the chapter touches on new advertising strategies and the potential ethical concerns regarding generative AI in marketing.
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