4min chapter

The AI in Business Podcast cover image

AI and B2B Customer Journey Signals - with Carlos Quezada of Hewlett Packard Enterprises

The AI in Business Podcast

CHAPTER

The Importance of Data in Customer Success

TSA's customer success was founded on this layer model, land adopt, expand, renew. Now TSA is shifting left in the life cycle saying what can we do when the customer is in the pre-sales phase? The information that we collect about a customer's adoption and consumption could be super relevant for somebody going through a trial.

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