i think that the genius of large scale democracies is how thin they are. The things that are most broadly shared are also the thinnest. I'm whereas many people feel, that things like facebook and twitter have a lot more substantive control over our experiences. And as we get more local, and local doesn't need to be physically local, tet can be communities of interest, it can be people who listen to russs pod casts, et cetera, then we want much more substantive control n this area. It's even crazier than i thought. That's what i mean by craze. So how wat that?