And that's

a interesting point, because, you know, with midnight health being like an overarching organization, then yo've got thou different brands underneath. And like you said, you started with yole as that right? And then recently brought in stagger. I'll ask firstly then, why specifically focus in those two particular thes? A lot of health to be delivered, why have you decided to go with those two in the first instance, is,

e was looking to bring probably one other kind of demographic lead bran to market, specifically to complete our offering in terms of different segments of market. Ith youre focusing on women's health care in particular, is the first bran we launched. That was, in reality, the most underserviced of the markets in terms of onwine solutions that were helping to overcome some of those ca s. And you know, one thing that kept coming out frequently for us was around receiving emergency contraception all the morning after pill, and the challenging and taunting experience that is for many women, i guess, who have had to go through the experience of obtaining it. And so a big part of our business is looking out, you know, what are the problems that exist from a consumer or a patient experience perspective, and how can we actually solve that? And something like the emergency an delivery, you know, we launched the australias first, we are now still the only people who actually allow customers to receive that firodigital method. And that problem could actually be solved, like we could take the friction out of that quite easily by integrating with a big pharmacy partner net work and taking the questionare that some one needs to be asked at the pharmacy counter and replicating that into a digial environment. And so, you ma as something that we could do quite easily. And we look at that from our perspective. And so will why does this process still exist? Why does it have to happen that way?