2min chapter

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Crossbeam: How Sean Blanda Built a 55,000-person Newsletter

Content, Briefly

CHAPTER

The Next Frontier in Slack Marketing?

Cross-beam's audience growth is starting to level off and the growth rate, right? It's not this like rocket ship. What I think we're moving to as we scale is to be a little more proactive in expanding our organic traffic footprint. As a SaaS company, we're expanding personas. Right now we're really talk, only talking to the partner persona. Now we're starting to talk to the sales persona because our product is starting to have like also be useful to the Sales persona too.

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