How to Make Big Bets for One Year or More

I think it's like channel stacking but basically like fine two or three channels and use methodical approaches to find two or three that are your own. 100% of the population that we've been able to identify on Facebook and Instagram has seen some version of an ad seven times or more. So my only bet in performance is not necessarily to spend more, but what is the diversity of the creative and the hooks that I put in front of these people to bring them in. This is this is amazing there's so many things I want to now follow up on so.