Revenue R&D Lab

Most people up to this point have seen my company as a B2B demand gen agency. What we're embarking on and what we're about to do is convert to a revenue R&D laboratory by doing these couple of things. The first thing that we've done, it's done, is that we've built a product called the Vault. It's a research and intellectual property library that spins out all of the work that we do with customers. And then allows companies to buy access to that IP and then activate it in their company without hiring our services firm. They don't need to change their sales process or things like that. This function is going to get adopted because it makes