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295 - Building a Product Marketing Team is Product Management

This is Product Management

CHAPTER

Product Marketing Managers - Is Your Research and Insights Rolling Within Your Team?

Research and insights function sits within your team. Maybe you could talk a little bit more about what that roll looks like. You gave an example of partizing features, but i'll be curious as to rely why that roll sits within your company. It's deffly a work in progress. We're trying right now to set up a customer advisory board so that we can more quickly get customer insights.

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