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SYSK Choice: The Secrets to Speaking With Confidence & Valuable Food Safety Tips

Something You Should Know

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The Starting Point for Great Communication Is Who Are You Serving?

The starting point for any great communication is who are you serving? Who's your audience? What's their problem? What's your point of view and how are you going to help them solve it? And if you go in with that audience-centered point of view, A, it makes you feel more confident. B, it allows you to distill it and suddenly you're not in an exam,. You're helping them by making it as simple as you can and no simpler, as Einstein put it. "I think we hear frequently that the number one fear people have is speaking in public"

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