All Things Sustainable (formerly ESG Insider) cover image

How the aviation sector is charting a net-zero flight path

All Things Sustainable (formerly ESG Insider)

CHAPTER

How to Build Consumer Trust in Sustainable Aviation

The new 737 MAX is about 25% more fuel efficient than the aircraft that it replaces and about 50% less nitrous oxide emissions as well. Can you talk about how you are working to sort of build consumer trust? One of the things that's really interesting we survey people, and I think this changes pretty quickly over time, but consumers respond more quickly to the idea of recycling or eliminating plastic than they do to our carbon footprint. But sustainable aviation feels a little bit more of a complicated topic that will take time for people to understand.

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