How to Build Consumer Trust in Sustainable Aviation

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The new 737 MAX is about 25% more fuel efficient than the aircraft that it replaces and about 50% less nitrous oxide emissions as well. Can you talk about how you are working to sort of build consumer trust? One of the things that's really interesting we survey people, and I think this changes pretty quickly over time, but consumers respond more quickly to the idea of recycling or eliminating plastic than they do to our carbon footprint. But sustainable aviation feels a little bit more of a complicated topic that will take time for people to understand.

In this episode of ESG Insider, we’re exploring how the hard-to-abate aviation sector is approaching net-zero goals. We bring you on-the-ground interviews from a sustainable aerospace forum hosted by Boeing and Financial Times Live that took place in Seattle on May 17.

To understand what steps airlines are taking to decarbonize, we talk with United Airlines Chief Sustainability Officer and Managing Director of Global Environmental Affairs Lauren Riley. We also sit down with Alaska Airlines Senior Vice President of Public Affairs and Sustainability Diana Birkett Rakow.

To get the financial sector perspective, we speak with Joseph Shanahan, Head of Aviation at big multinational bank Citi. To hear about new aviation technologies being developed, we sit down with Sheila Remes, Vice President of Environmental Sustainability at Boeing. And we explore the world of sustainable aviation fuel (SAF) with Philippe Lacamp, CEO of SkyNRG, a distributor of low-carbon aviation fuels.

Photo source: Getty Images

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