High-value cohorts: YouTube and app history

In this episode, Louis and Tyler sit down with Matt Paulson, founder of MarketBeat, to break down what it takes to build a $50M media company. We talk about why obsessing over cost per subscriber is killing your growth and reveal the exact metrics to focus on instead. Matt also shares how to generate $1.5M a month with SMS marketing and why niching down is actually bad advice for building a massive business.

Find Matt at Marketbeat.com or on Twitter at https://x.com/MattPaulsonSD
Follow Louis: https://x.com/louisnicholls_
Follow Tyler: https://x.com/JPMorinChase

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