
Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
NN/g UX Podcast
Journey-Centric UX Design
This chapter explores the importance of adopting a journey-centric approach in UX design, moving beyond traditional product-centric models. It highlights the need for organizations to tackle user journeys holistically through collaboration across departments, establishing formal teams to address complex challenges. By focusing on the overall user experience and aligning design strategies with business outcomes, companies can enhance customer satisfaction and demonstrate the tangible value of design initiatives.
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