2min chapter

The Book Pile cover image

The Willpower Instinct, by Kelly McGonigal

The Book Pile

CHAPTER

The Positive Reaction to Samples

In one study, we put 24 children in an arena with a cornucopia in the middle. We manipulated heavy smokers beliefs about the amount of control they had over their cigarette cravings and then had them play a game that pitted the temptation to smoke against the opportunity to win money. She has like the craziest like implied R rated joke. And if there's an attractive spokesperson handing out the samples, you can throw in a third F and then you're really in trouble. Oh my God.

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