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2min chapter
The Willpower Instinct, by Kelly McGonigal
The Book Pile
The Positive Reaction to Samples
In one study, we put 24 children in an arena with a cornucopia in the middle. We manipulated heavy smokers beliefs about the amount of control they had over their cigarette cravings and then had them play a game that pitted the temptation to smoke against the opportunity to win money. She has like the craziest like implied R rated joke. And if there's an attractive spokesperson handing out the samples, you can throw in a third F and then you're really in trouble. Oh my God.
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