Did the Hopeful Explorers Have a Pandemic?

I was a little surprised that the numbers weren't as high, given my experience with the pandemic and trying to find cat food in general. I also expected there to be a larger percentage of all three audiences to have adopted a pet just given the national trend of around 2 million pets being adopted during the pandemic. But it seems that it wasn't as bad as I expected. The hopeful explorers are doing a lot of purchasing online and subscribing to pet foodGiven the fact that they're more new to this but they're diving head first they're subscribing their big proponents of fresh food and direct to consumer models. They're just as likely to be engaged with that as that younger healthy advocate audience