two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
two & a half gamers
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The Admiral Bidder Is Probably My Third Favourite Google Product at the Moment
i am now nine days into this 15 day test. Quite a lot of titles, and it's looking quite interesting indeed. So certainly enough for me to say that the admiral bidder is probably my third favourite google product at the moment. The average c p m for the bidder is still roughly half of that of admal placements. But there's one title hereand that's an outlier that's down 13% when i switch ouon this bidder. For some reason you're seeing a really big uplift of 13 point six % on a 50 percent ab test. In short, it looks like l a t traffic is a real struggle still for the adma bidder but over
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