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Logic, Emotion, Urgency, All Coming Together
How do you learn these skills? Well, I've written about them. You can read over, subscribe and scorecard marketing. Some of the questions that are super powerful to talk to your market about is on a scale of one to 10, how motivated would you be to solve this problem)? And then you're trying to use that data to figure out, well, what is the solution that I can build that really helps people move from a low score to a high score on these types of things?