What's Next for Small Businesses?

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Predicting what 20 21 would look like wawas pretty interesting. It has been hard to know how that would play out and how its ripple effects into people's lives would play out. Particularly since lake two sort of may june into the summer, much more normal life coming back. We've seen ore animals and newly wet as. People want to get support. Folks in their family just got married and building a life together. So we're seen tat coming back, which is wonderful to see. And we're also seeing,. i see a little more of the support for businesses am getting things started or wanting to expand a business.

From the start of the pandemic, GoFundMe has served as a consistent global outlet for help. Since its inception, the for-profit crowdsourcing platform has facilitated $15 billion in giving through more than 200 million donations. It’s also attracted big names to the platform, including Taylor Swift, the Dalai Lama, and will.i.am. The key to the company’s success? According to CEO Tim Cadogan: "You need great people who are really ambitious in service of the mission.” Cadogan argues that the difference between GoFundMe and other businesses is that GoFundMe is about “people helping each other,” as opposed to commercial transactions. Asking for help, he says, unlocks more possibilities than people realize – a lesson for GoFundMe users, and for businesses overall.

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