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How to Use Advocates to Build a Relationship Quickly
A lot of times we try to use advocates who will introduce us or represent us. They lend us their credibility so that when we finally have a chance to talk to a target of interest, some of those barriers are already reduced. The podcast that I just did with Sean is growing at a rate of 250 downloads per minute. That's because Sean has a huge following and I have very strong and overlapping opinions in our niches.