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Having a Personal Brand Is a Good Idea
Coco col is a brand, and i think that some people have such a personal brand they invest a lot in building it up. And so you can imagine that mapping to a person as well. Not in the sense of a fully fledged human with many interests in many dimensions and so forth,. But may be more narrowly defined as how you representing yourself to a field, or on the uninet, or to some target audience.