3min chapter

The Marketing Companion cover image

ChatGPT changes marketing forever

The Marketing Companion

CHAPTER

The Importance of Machine Learning

There are different kinds of machine learning. There is supervised learning, which is precisely and exactly what it sounds like. It's more of an enhanced search than anything else. Then there's unsupervised learning where you say, Hey, I'm looking for a needle in a haystack. This is what the needle looks like. Go see if you can find it. Okay, once you've learned what that is, go see how many more there are to look just like it. And how many look kind of like it? You're not going to be able to do much with them right now because they don't know your business yet. But one day this week we got into a one

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