The Virtuous Marketing Cycle of Film

Jason Strom: I am also a strong believer in the idea and we've talked about this here of the virtuous marketing cycle of film. An Apple TV plus movie got a best supporting actor nomination in the Oscars this year and I had never heard of it. He says, even if the marketing is like break even with what you made in theatrical, the benefit is now you've got a movie that's known on your service and that's got value. And so I feel like, again, this could go wrong for them. Of course, it could gowrong for them, but it feels like one, they were leaving money on the table in theatrical," he said.