How to Grow Your Leads on Facebook

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The perfect specks for a time line cover photo are 851 by 315 pixls. The only real rule they have right now is you cannot use more than 20 % of text on your time line cover photos. So as long as you have less than 20% text, you're good to go. You want to use graphics, maybe pictures of you or your team, or whatever works for you but definitely include a call to action on your timeline cover photo. And when people see it in the news feed, they'll be able to see their status up date as well.

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing.

When it comes to marketing on Facebook, consider building a plan around these three phases:

Phase 1: Attraction
Phase 2: Promotion
Phase 3: Selling

In my last podcast episode, I talked about the attraction phase, where it's all about growing your community on Facebook. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/7.

Today's episode is all about the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get a genuinely interested fan to become part of your email list.

In this episode, here’s what we’ll cover:

How to grow your email list on Facebook
How you should think of Facebook when it comes to the part it plays in growing your business
How my business has grown as a result of using Facebook (with specific numbers given)
Two Facebook lead-generating strategies (hint: one tip is how to run a contest on Facebook!)
How a business owner in a small town with no list created a thriving business using Facebook
And so much more!