The Wheel: IP as the Hub

Former Marvel CEO Peter Cuneo reveals the strategic framework that transformed Marvel from a fragile post-bankruptcy company into a multi-billion-dollar entertainment powerhouse. Using his now-famous “wheel” and “pond” analogies, Cuneo explains how Marvel’s intellectual property became the hub for explosive growth—expanding into video games, blockbuster films, and ultimately the launch of Marvel Studios itself. This episode breaks down how bold, precisely timed decisions—and a disciplined change model—turned one shaky spoke into a global empire.

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