199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap
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Leverage Intent Data - You Shouldn't Be Marketing Early Too Late
Gardner says by the end of 20 22, 70 % of b to b marketers will utilize third party intent data. And i believe tat you're too late. People have already decided what vendor s use. They've specked in important features the product that yours doesn't have. Now you're just cold calling accounts, hoping that you can slide into a couple deals. It's not going to change the trajectory of your business in my view.
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