We're Not Creating Content That People Will Miss, Right?

E suggests that as you go forward from these days, and you start thinking about all this content you want to create. What i want you to do is stop for a minute, says thei. Let's pretend on monday morning you stopped everything. Who would call you and say they missed it? And if the only answer to that is our boss, then we know that we're not creating content that people will miss. That's what we have to be.