Bloomberg Businessweek cover image

Broadcasting Live from the US Open

Bloomberg Businessweek

00:00

Celebrity Influence and Sponsorship at the US Open

This chapter explores how celebrity attendance at the US Open boosts publicity and ticket sales, featuring notable figures like Ben Stiller and Anna Wintour. Additionally, it highlights the role of traditional sponsors like JP Morgan in supporting this iconic event.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app