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Starbucks Targets 12 Cups of Coffee
Motley Fool Money
The Opportunity and Risk of Starbucks in China
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China is the company's second largest market, same store sales in China skyrocketed 46% during the quarter. Starbucks has a special place in China because they very slowly and gradually and smartly built that brand. The average consumer in China consumes only 12 cups of coffee a year versus 380 cups a year where we're chugging it here in the United States.
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