How to Cross Promote Your Content

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The best way to cross promote is doing it with two people who have the same type of content. If someone's ready and used that a reader, there's a good chance they would be another newsletter reader. People like consuming podcasts different than they like to consume written versus they like to consumption video.

What’s the best way to build your email list without the help of paid advertising?

Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.

She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.

0:00 Intro/Background

2:15 Tactics for Growing an Audience

7:22 Things Top Creators are Doing

16:40 Podcast Promotion

20:40 Things I’ve Learned

22:56 Paid Advertising Lessons

28:56 A Hill to Die On

29:07 Find Us

Follow Chenell:

Website and Newsletter: https://www.growthinreverse.com

LinkedIn: https://www.linkedin.com/in/chenellco/

Twitter: https://www.twitter.com/Chenellco

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com