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The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

AdTechGod Pod

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Ventura: Shifting the CTV Landscape

This chapter explores the implications of the Trade Desk's upcoming TV operating system, Ventura, set to launch in 2025. Industry experts analyze its potential to reshape the connected TV advertising space by addressing conflicts of interest and enhancing user experience. The discussion also highlights emerging partnerships, challenges in hardware integration, and the impact on revenue-sharing opportunities for publishers.

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