The Problem Is Generic, and the Science Behind It

When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose?

How do we know if the client is simply going to ignore the headline and not look at the rest of the sales page?

Should we stuff our headline with three separate problems or is that a really bad decision on our part?

The answer is that the headline and the first problem isn't as crucial as most copywriters would have you believe.

Follow these steps and you'll notice your sales page will come together in a less stressful, and more specific manner.