RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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Is There a Demand Creation Process?
95% of B2B companies don't do the demand creation. They sit down and try and capture demand that somebody else created Which means that by design you are behind them. Almost all of the recommendations will be totally flawed And only help you waste more money on google. Why does linkedin tell you to use lead gen ads We got the linkedin B2B marketing institute putting out content that says Companies need to stop doing Performance marketing lead gen and they should start focusing on what this is called performance branding.
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